posted at 9:22 am Wed Mar 17th, 2010 by (WherezIt_Staff)
New K-Cups to satisfy coffee lovers who can never get too much of a good thing.
The Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) today launched three coffee varieties in a new Travel Mug K-Cup(r) portion pack.
"Our research showed us that people love to take their coffee on the go"
Travel Mug K-Cups(r) are specially designed portion packs that create perfectly-brewed coffee on the largest brew size setting of the Keurig(r) Single-Cup Brewer. New technology allows more coffee to be packed into each K-Cup, resulting in stronger, richer coffee for consumers who prefer a large mug.
"Our research showed us that people love to take their coffee on the go," said T.J. Whalen, VP of Marketing for GMCR's Specialty Coffee Business Unit. "We estimate that almost 75% of our consumers use a travel mug regularly. Many of them are brewing two K-Cups to fill their mug, or getting by with a mug half-full. Now they can enjoy good, strong coffee during their commute or while running errands, all day long."
Travel Mug K-Cups are available in three varieties: Green Mountain Coffee(r) Breakfast Blend, Green Mountain Coffee(r) French Roast, and Donut House? Extra Bold. They are sold exclusively online at www.GreenMountainCoffee.com and www.Keurig.com.
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