(802) 434-7141 - Phone
Additional Phone Numbers:
(802) 434-7140 - Fax
Recognizing a distinction that a lot of marketers miss, hmc2 understands that there is a world of difference between marketing women's products and services, and marketing products and services to women. Real estate, automobiles, brokerage accounts, home improvement-there's not a category out there in which women aren't the primary decision- makers.
To help garner a larger share of that wallet-or purse-hmc2 provides our clients with new perspectives, fresh approaches, clearer insights, and innovative thinking to understand, inform, and influence this flourishing female marketplace. We think it's vital to fully decipher the daily lives of the women in your target market, and learn as much as possible about what motivates them, what moves them, and what special language they speak.
Or languages: Just like every other market out there, this one is becoming increasingly segmented, fragmented, and more splintered than ever before. Market share is no longer just about capturing a bigger piece of the pie, it's about capturing more pieces of the pie.
hmc2 recognizes that while our clients have been marketing to women, a much stronger focus is required. Working with you, hmc2 can apply our new brand of "Informed Marketing to Women" to determine where women live, how they live, their motivators and many touchpoints, their milestones and life events. "Informed Marketing" understands that, with each and every new segment, past approaches become less and less effective. The future will require specialists with dedicated expertise in the female marketplace, something essential for effectively tapping this target, developing more precise and relevant marketing, and building greater success for your brand.
While doing this, we strive to make your brand an integral part of helping women live richer, better lives, building the kind of long-term relationships with them that marketers dream about. The more we talk to women interested in you, the more we can use our newly acquired insights to help build interactive, give-and-take relationships that are rewarding for all.
The quintessence: hmc2 makes it easier and more comfortable for women to interact with you, both online and offline, as well as helping you develop an affinity for and understanding of them.
We have seen the future, and she's definitely not driving her father's Oldsmobile.
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