posted at 2:47 pm Mon Aug 3rd, 2015 by (WherezIt_Staff)
Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced the launch of Green Mountain Coffee® Reserve Colombia Tres Bourbon – a new ultra-premium coffee sourced exclusively from Colombia’s Caicedonia mountain range. Green Mountain Coffee® Colombia Tres Bourbon debuts a new look for the Reserve collection, including new branding and a refreshed logo and packaging.
“The Green Mountain Coffee Reserve collection offers a truly unique opportunity for consumers to try rare and exotic coffee”
A blend of three different Bourbon coffee plant varietals, Green Mountain Coffee® Reserve Colombia Tres Bourbon offers a bright, complex experience with a velvety body and rich notes of dark chocolate and dried cherries. K-Cup® pods of Green Mountain Coffee® Reserve Colombia Tres Bourbon are now available in limited supply on Keurig.com and at Bed Bath & Beyond.
“The Green Mountain Coffee Reserve collection offers a truly unique opportunity for consumers to try rare and exotic coffee,” said Lindsey Bolger, Senior Vice President, Coffee Sourcing Excellence, Multisite Procurement Green Coffee of Keurig Trading Sàrl, Keurig’s Swiss green coffee bean procurement company. “The addition of Colombia Tres Bourbon reinforces the Green Mountain Coffee brand’s continued commitment to source the best and highest quality coffee from around the globe for an unrivaled coffee experience.”
The Green Mountain Coffee® Reserve collection features some of the most distinct coffees that are intricately cared for, meticulously roasted and only available in limited quantities. Green Mountain Coffee® Colombia Tres Bourbon combines three kinds of coffee beans sourced directly from a single farm in Colombia: Red, Yellow and Tekisik Bourbon beans. The Bourbon varietals were specially selected to contribute unique notes to the flavor profile through innovative process techniques, and the result is an aromatic, complex and exquisite cup of coffee:
- Red Bourbon: Traditional Red Bourbon beans lend a syrupy sweetness
- Yellow Bourbon: Heirloom Yellow Bourbon beans infuse bright acidity and contribute delicate fruit notes through a controlled fermentation process
- Tekisik Bourbon: Cultivated Tekisik Bourbon beans offer an elegant body and sweet dried fruit notes through a sun-dried “honey process” fermentation
Green Mountain Coffee® Reserve Colombia Tres Bourbon is available in 16-count boxes of K-Cup® pods for $32.99. For more information, visit www.keurig.com.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca. For more information about the new Keurig KOLD™ system, coming soon: www.Keurig.com/kold
Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.
Certain information in this press release constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to the success of introducing and producing new product offerings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part I, "Item 1A. Risk Factors" and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2014 Annual Report filed on Form 10-K, elsewhere in that report and those described from time to time in our future reports filed with the Securities and Exchange Commission.
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