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Keurig Green Mountain, Inc. and W.B. Mason Bring Magic to Keurig Brewers with SHAZAM Coffee

posted at 4:26 pm Mon Oct 6th, 2014 by (WherezIt_Staff)

Keurig Green Mountain, Inc., (Keurig) (NASDAQ: GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology and W.B. Mason Co., Inc., the largest privately owned office products dealer in the United States, announced a multi-year agreement to offer W.B. Mason's SHAZAM™ coffee in K-Cup® packs for the Keurig®hot brewing system in away from home channels. SHAZAM™ will be the first brand to come into the Keurig family from a Keurig Authorized Distributor.

SHAZAM™ will be the first brand to come into the Keurig family from a Keurig Authorized Distributor. ...

SHAZAM™ will be the first brand to come into the Keurig family from a Keurig Authorized Distributor. (Photo: Business Wire)

"We've had a long, successful history with W.B. Mason as a Keurig Authorized Distributor," said John Whoriskey, President, U.S. Sales & Marketing for Keurig. "By expanding our relationship and introducing SHAZAM coffee to office and hospitality channels, we'll be able to provide even more variety and choice of beverages to customers across the country."

The companies plan to launch the new SHAZAM™ coffee K-Cup® packs later in the month of October 2014 with Light, Medium, and Dark Roast blends exclusively to W.B. Mason customers. SHAZAM™ coffee promotes that it will ‘Make Your Day Magical,' offering the enchanting combination of great tasting coffee and a competitive price. All SHAZAM™ coffee K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste and integrity consumers expect from the Keurig® brand.

"The opportunity for W.B. Mason to be the first Keurig Authorized Distributor to market our own blend of coffee promises to be the most important product launch in our company's history," notes Leo J. Meehan III, President and CEO of W.B. Mason Co., Inc. "The taste of the coffee, coupled with the low price, will make your day truly magical. The best part, though, is that SHAZAM is available exclusively to W.B. Mason customers!"

Keurig® hot system brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig® brewing system was recognized as the "Brand of the Year" in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. For the third consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers' perceptions of familiarity, quality and purchase consideration, a selection of several qualifying elements evaluated.

About W.B. Mason Co., Inc.
W.B. Mason Co., Inc. was founded in 1898 and today is the largest independently owned provider of office products to businesses in the United States, six times larger than its nearest privately held competitor. Headquartered in Brockton, MA, the company provides a huge selection of products for the workplace at competitive prices and customizes solutions to meet the needs of their customers. The company has roughly 2,600 employees serving over 200,000 customers in the continental United States with annual sales of $1.29 billion. For more information on W.B. Mason, visit

About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (NASDAQ: GMCR), is recognized for its award-winning beverages, innovative Keurig® brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: To purchase Keurig® products visit: or

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website,, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

Keurig Green Mountain Forward-Looking Statements
Certain information in this filing constitutes "forward-looking statements." Forward-looking statements can be identified by the fact that they do not relate strictly to historical or current facts. They often include words such as "believes," "expects," "anticipates," "estimates," "intends," "plans," "seeks" or words of similar meaning, or future or conditional verbs, such as "will," "should," "could," "may," "aims," "intends," or "projects." However, the absence of these words or similar expressions does not mean that a statement is not forward-looking. These statements may relate to: the expected impact of raw material costs and our pricing actions on our results of operations and gross margins, expected trends in net sales and earnings performance and other financial measures, the expected productivity and working capital improvements, the success of introducing and producing new product offerings, the impact of foreign exchange fluctuations, the adequacy of internally generated funds and existing sources of liquidity, such as the availability of bank financing, the expected results of operations of businesses acquired by us, our ability to issue debt or additional equity securities, our expectations regarding purchasing shares of our common stock under the existing authorizations, projections of payment of dividends, and the impact of the inquiry initiated by the SEC and any related litigation or additional governmental inquiry or enforcement proceedings. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances, and those future events or circumstances may not occur. Management believes that these forward-looking statements are reasonable as and when made. However, caution should be taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date when made. We expressly disclaim any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In addition, forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from our Company's historical experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those described in Part II, "Item 1A. Risk Factors" in our Form 10-Q filed with the Securities and Exchange Commission for the thirteen weeks ended June 28, 2014, and Part II "Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations" in our fiscal 2013 Annual Report filed on Form 10-K, as amended, and elsewhere in those reports and those described from time to time in our future reports filed with the Securities and Exchange Commission.



For Media:
Keurig Green Mountain, Inc.
Kristen Mercure, 802-488-2498
W.B. Mason Co., Inc.
Lindsay Picard, 508-436-1174
Director of Marketing
For Investors:
Keurig Green Mountain, Inc.
Katie Gilroy, 781-418-3345


Source: Keurig Green Mountain, Inc.

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